We take your concept in the form of a reference image, a sketch, an idea, etc. In this case we have a concept of a female character in a fantasy setting.
We then research more assets we can use for reference, which we then use to create an overall theme for our clients to consider.
After the overall concept of the illustration is decided, we begin the illustration process. We use tools such as Photoshop or Illustrator to achieve this. We then go through multiple iterations of artwork until the client is satisfied with the result.